In another show of his support for Caribbean storm zones and preparedness, PLAN!T NOW’s own Co-founder, Morgan Freeman, was one of several celebrities who made appearances on the Hope for Haiti telethon January 23, 2010, helping to raise a record-breaking $58 million that night alone. P!Npartners Oxfam America and the American Red Cross were some of the worthy organizations the proceeds will benefit.
PLAN!T NOW looks forward to supporting such partners in their recovery efforts and will make a formal announcement in this regard in coming months.
Last September , the Hard Rock International, Ambassadors of Rock (AOR) Kenny Chesney concert yielded more surprises than the welcome addition of chart-topper Uncle Kracker to the Times Square show. The expected donation to P!N was exceeded, and Hard Rock International presented founder and CEO, Donna Lee with a check for $160k.
“We are thrilled,” Lee said at the time. “This gift will allow us to expand the Hurricane Relief Scholarship towards our goal of granting $250k to students and researchers in the preparedness movement, by 2011.”
This concert also introduced P!N to a valuable advisor- Sarah Piehl of Piehl Marketing Group. Sarah lead the design team who created the re-usable totes given away at the concert; the invitation/donation asks, and the beach balls. She is now advising P!N on marketing and website projects.
The Hard Rock/Kenny Chesney donation has fast tracked P!N’s expansion plans for the Hurricane Relief Scholarships. This year’s inaugural gift of $30k to 4 U.S. college undergraduates severely impacted by hurricanes has more than tripled for the 2010 grants cycle. In addition to the boost in award size, P!N is also expanding its scope.
“This year, the Hard Rock grant is allowing us to award scholarships to scientists researching technology that helps storm-zones prepare for and survive severe weather,” said Lee.
P!N’s Hurricane Relief Task Force will meet this month to begin crafting applications for the new grants and planning outreach in general.