News2010_SouthernSeason
A Southern Season Host Hurricane Preparedness Week
Chapel Hill, NC
   

Chapel Hill, NC – Hurricane season is around the corner, and Triangle residents will have another opportunity to learn about storm preparedness while shopping for local delicacies.

PLAN!T NOW (P!N) and A Southern Season, a Chapel Hill, N.C.-based kitchen and gourmet store, will partner for the second year to kick off National Hurricane Preparedness Week with an informational event Saturday, May 29th and Sunday, May 30th at A Southern Season’s store in Chapel Hill’s University Mall.

The two-day event will feature information about hurricanes and other seasonal storms as well as the opportunity to meet local first responders and other preparedness advocates.

Last year, P!N and A Southern Season held two such events – in May, at the beginning of hurricane season, and again in November, at its end. More than 5,000 Triangle residents attended, and in addition to learning about storm preparation, they helped raise money for P!N through the sale of key lime pies named in honor of country music star and P!N spokesperson Kenny Chesney. Also sold were copies of “Morgan Freeman and Friends: Caribbean Cooking for A Cause,” a cookbook featuring actor and P!N co-founder Morgan Freeman.

“This event is lots of fun,” P!N Content Manager Julia Dawson said. “First responders and hazards researchers and scientists come out and give people solid advice for storm preparation. Last year, Kenny’s key lime pie samples, provided by A Southern Season’s bakery, were a huge hit, as were side events like the art contest Orange County students competed in to decorate collection boxes that were stationed at the registers for our scholarship fund and other projects. … The FEMA Emergency Plan checklists went as quickly as the pie samples.”

The P!N/A Southern Season Hurricane Preparedness Week is part of a nationwide campaign amongst public and private organizations educating residents about storm preparation in the lead-up to the start of the Atlantic basin hurricane season, June 1. P!N is excited about this year’s A Southern Season event, and its special place in their community outreach efforts.

About PLAN!T NOW

PLAN!T NOW (P!N) is a non-profit organization that reduces the loss of life and property caused by hurricanes and severe storms by delivering cutting-edge preparedness research, education and communications programs. P!N provides individuals, organizations and communities in coastal regions information and resources to protect their families, homes, and businesses from the effects of these storms. P!N’s relief programs include scholarships to college students, rebuilding projects and micro-loans for storm-struck areas.

About hurricane season/Hurricane Preparedness Week

  • The Great Hurricane Blowout (Blowout) (www.greathurricaneblowout.org), is a one-stop resource for hurricane preparedness information. The 2010 Blowout focuses on Florida, but the website is live nationwide. The Blowout is a partnership between P!N, the Federal Alliance for Safe Homes (FLASH) and is sponsored by Kohler and State Farm.
  • The National Oceanic and Atmospheric Association (NOAA) has a website dedicated to providing daily lessons during the week for the public. Visit it at www.nhc.noaa.gov/HAW2/english/intro.shtml.
  • According to the NOAA, hurricane hazards can come in many forms – storm surge, high winds, tornadoes and flooding. They say it is important for families to have a plan that includes all of these disasters.
  • To provide a historical backdrop, the NOAA website has a Historical Hurricane Tracks website at csc-s-maps-q.csc.noaa.gov/hurricanes. The site allows visitors to learn about historical storms along the coast of the United States and in the Caribbean, dating back to 1851.