About Us

All it takes is one storm.

PLAN!T NOW was formed in 2004 after Hurricane Ivan, a Category 5 storm, struck the island nation of Grenada, reducing its rain forest to shrubs, removing roofs from 90 percent of homes, and killing dozens–including children.

Originally formed as the Grenada Relief Fund, we assisted in recovery projects in the country, furthering the understanding that appropriate preparedness measures can have a significant positive impact on how a community fares during a storm.

Through our work we learned this important lesson: Disaster happens when preparation doesn’t.

Today PLAN!T NOW advocates for the power of preparedness as we educate, engage and connect people and organizations preparing for and dealing with natural and human-made disasters.

Through a range of programs and resources–including funding emergency kits and planning tools for families in need in Mexico and the U.S.–we’re working to expand our reach to make more communities safer, now and for the future.

We cannot stop storms from occurring, but with your help, we can stop them from destroying the lives of many. Please give now.

Whoooo’s prepared for severe weather?

Join PLAN!T NOW’s wise friend “Owlie” on a severe-weather preparedness adventure through lightning, hurricanes, tornadoes, floods and winter storms–all while learning about severe weather science and safety.

Developed in partnership with the National Oceanic and Atmospheric Administration/National Weather Service, the American Meteorological Society and the National Education Association, the Young Meteorologist Program is a fun way to show kids how to plan now so they can protect themselves and help their families when a real storm comes.
Help Owlie reach more students!

The Young Meteorologist Program is an innovative, digital evolution of the NOAA National Weather Service’s famed Owlie Skywarn program. Since its inception, the Owlie Skywarn program has helped countless educators and meteorologists teach students and their communities on how to survive weather crises.

You can help YMP reach more students across the country with this engaging educational tool that promotes learning in science, math and reading through gameplay!

To learn more about how YMP works and how you can get involved with the project, visit www.youngmeteorologist.org

Partners & Allies

Scholarship America

Scholarship America has been developed to mobilize America, through scholarships and educational support – making postsecondary education possible for all students.In 1958, an optometrist in Fall River, Mass., had a simple but profound idea — if everyone in his community gave just a dollar to an educational fund, it would be enough to help nearly every student in the community who wanted to attend college. Dr. Irving Fradkin called his plan “Dollars for Scholars,” and it has expanded into what, today, is the nation’s largest non-profit, private-sector scholarship and educational support organization. Since its founding, Scholarship America has distributed more than $2 billion to nearly 2 million students across the country. Scholarship America has distributed and managed every scholarship PLANIT NOW has awarded.

American Meteorological Society

Through an alliance with the American Meteorological Society (AMS), PLAN!T NOW receives research and statistical information on hurricanes. Dr. William H. Hooke, former senior policy fellow and director of the Policy Program at the AMS, serves on PLAN!T NOW’s Chief Advisory Panel and helped foster relationships with the National Oceanic and Atmospheric Association (NOAA) and key officials at the National Hurricane Center (NHC). His office was instrumental in the development of the PSA Task Force and the structuring of information compiled for the storm-readiness PSAs - and the development of THE YOUNG METEOROLOGIST PROGRAM.The AMS promotes the development, dissemination, information and education on the atmospheric and related oceanic and hydrologic sciences. AMS' current Board President, Marshall Shepard, recently invited P!N's Owlie Skywarn mascot (and other P!N personnel) to be a part of its annual conclave in Atlanta, February 2014.

NOAA/ The National Weather Service

Lead by Dr. Louis Uccellini, The National Weather Service is dedicated to the ideal - NOAA’s Weather-Ready Nation - which seeks to build community resilience in the face of increasing vulnerability to extreme weather events.

Dr. Uccellini, and Ms. Laura Furgione, Deputy Assistant Administrator for Weather Services and Deputy Director of The National Weather Service, have been stalwart supporters of THE YOUNG METEOROLOGIST PROGRAM and its development. According to the NWS, " being prepared for severe weather doesn’t have to be complicated or expensive. A few simple steps, such as having a disaster supplies kit, could help save your life. During National Severe Weather Preparedness Week, we ask that you Be a Force of Nature by knowing your risk, taking action and being an example where you live."

Sidley Austin, LLP

Sidley Austin, LLP is PLANIT NOW's oldest partnership, and a global law firm with a broad range of clients including multinational and domestic corporations, government authorities, banks and financial institutions. Former partner and famed labor attorney Jeff Berman; followed by former Editor of the Harvard Law Review (and excellent tax attorney since) Michael Clark shepherded the organization since its inception as The Grenada Relief Fund though challenging times and highlights, such as the 2010 partnership with the Center for the Study of Natural Hazards and Disaster at UNC and the Department of Social Work at UNC-Chapel Hill for the creation of an award-winning web portal that created in-depth emergency plans for 'persons with special needs' in the state of North Carolina; and the creation of a like web portal for the island nation of The Bahamas, which is still accessed by NEMA and that nation's tourism industry for emergency planning for residents and tourist. Clark also oversaw the legal perimeters for P!N's partnerships with mega-organization, The Entertainment Industry Foundation, for the benefit of the highly-touted YMP.

Trademarks and Intellectual Properties Specialist, Attorney Julia Chester of Sidley Austin/Dallas is a former P!N Board member who's worked tirelessly and to great effect with The US Department of Commerce and the National Oceanic and Atmospheric Administration to create the terms for the use of its character OWLIE SKYWAR, known to many as 'the Smokey Bear (TM)'' of severe weather preparedness'. Ms. Chester was a co-host on behalf of Sidley Austin for PLANIT NOW'S successful 2008 Los Angeles Fundraiser at The Four Seasons Hotel in Los Angeles, attend and supported by Hollywood dignitaries Sharon Stone, Quincy Jones, Sumner Redstone, Danny DeVito and others.